Brand Board
All-time program strength: history, TV, crowds.
How it works
Results: a rating from every FBS final. Margin against who you played, capped so a blowout of a cupcake does not count extra.
Lines: where the betting market puts each team, from every spread on our boards. Newer lines count more.
The lines count up to 65%. A team with few lines leans on its results, and a team with no line yet gets 70% credit for them.
No votes. Until 5 Oct 2026 tier votes counted; a vote cast before a game could outweigh the game, so we dropped them.
Seeded from the desk's first brand tiers until the votes come in.
✕ Kickoff · 35| Two-point try · 3 PylonsSwipe the field on a phone
- 24
ColoradoB · 39 yds39 ydsseed - 25
BYUB · 41 yds · AP #1241 ydsseed - 26
TCUB · 43 yds43 ydsseed - 27
UtahB · 46 yds · AP #246 ydsseed - 28
West VirginiaB · 48 yds48 ydsseed - 29
Oklahoma StateB · 50 yds50 ydsseed - 41
Texas TechC · 76 yds · AP #1076 ydsseed - 42
Arizona StateC · 78 yds78 ydsseed - 43
KansasC · 80 yds80 ydsseed - 53
ArizonaD · 84 yds · AP #2284 ydsseed - 54
BaylorD · 84 yds84 ydsseed - 55
CincinnatiD · 84 yds84 ydsseed - 56
HoustonD · 84 yds · AP #1484 ydsseed - 57
Iowa StateD · 84 yds84 ydsseed - 58
Kansas StateD · 84 yds84 ydsseed - 64
UCFD · 85 yds85 ydsseed
Which league is best? Conference strength, by the numbers → Every team on one chart →
The AP vs. 1QA
- The AP ranks SEC teams 6.9 spots higher than 1QA.
- The AP ranks Big Ten teams 6.3 spots higher than 1QA.
- The AP ranks Big 12 teams 28.4 spots higher than 1QA.
- The AP ranks ACC teams 36.0 spots higher than 1QA.
Average spots per AP-ranked team. SEC in orange.
Called out
Nobody yet. Homer: 10+ yds kinder to your own team than the board. ESPN Machine or SEC Denier: SEC teams 6+ yds off the board, with 4+ SEC votes.
A vote on your own team counts half. Tags live on the Desk.